When I buy dip for potato chips, why do they put "no fat" in tiny writing where I don't notice it. Then I get hope, crack a jar of dip, and get a surprising taste of sour, no flavour crap.. It's CHIP DIP. What the hell. Chips are possibly the unhealthiest form a potato can take.. why would I be concerned with a little fat in my chip dip. God this stuff tastes awful.