McDonald's franchisees in Cape Girardeau, Mo., Brainerd, Minn., and Norwood,
Mass., recently began outsourcing their drive-thru order-taking to a call
center in Colorado Springs, Colo. Thus, a Big Mac order shouted into a
microphone in Missouri gets typed into a computer in Colorado (and a digital
photograph of the customer's car is taken in order to reduce errors) and then
clicked back to the originating restaurant's kitchen, which has the order
ready in less time (30 seconds less, on average, with fewer errors) than the
average