draft version of announcement:
Ladies, gentlemen, evil destroyers of the world, good destroyers of the world,
bards and dirges and pretty lusty wenches! and the rest as well, of course.
The stars are aligning and the omens hold true. Augury by the most crazy and
drugged shamen have foretold of the coming event. A great demon will surface,
after being dug up by greedy adventurers, but surface nonetheless. Asmodeus,
the lord of the nine hells himself/herself (/whateverself, i failed demon
anatomy) is posing a threat to the existance of this precious realm of ours.
He ( or she, go figure) is THE terrorist threatening the way of life( or
death, remember, we dont discriminate against the undeads) as we know it.

For this abomination of evil to die, the brave but courageous group of
adventurers will need your help! ( imagine a man with a beard in a top hat
pointing a finger at you). YOU alone ( with loads of friends) can save this
realm for a fate more horrible than being forcereinced into a nun. Next
monday, at around 20:00 EET or EEST.. 8 hours after reboot anyway. Come
sacrifice yourself and get a chance to win amazing prizes!

in short: monday 14.6.2010 at around 20:00
prizes: to be announced soon
sacmaster: to be announced soon

TODO: get list of prizes, check who was sacmaster, check spelling, remove any
funny bits, this is a serious event